Neemo: Loyalty Program

We wanted to design a rewards system that didn’t feel like “yet another DeFi mechanic.” So we ditched the usual tables and charts and built something visual, memorable, and dead simple.

When users staked, they received a Loyalty NFT—one of four tiers—starting at Entry. Each tier came with a weekly boost on their yield, automatically deposited into their wallet. No manual claims. No fine print. The longer they staked, and the more they committed, the more their NFT evolved. From Entry to Standard, Standard to Elite, and eventually to the final tier, Ultimate.

It wasn’t just a loyalty program. It was a timeline. A visual record of trust, patience, and commitment.

The real work was in making all of this feel obvious. We used animal forms to represent each tier—turtles, koi, sting ray and jelly fish. Each one symbolizing growth, longevity, and power. The UI clearly showed your current level, how far you were from the next, and the weekly rewards you were earning, with nothing more than a glance. It was playful, but grounded. Bold, but never noisy.

The result? A program people understood instantly. And maybe more importantly? cared about.