CASE STUDY
Zomunk: Rethinking how people find cheap flights
Zomunk delivers the cheapest flight deals by email. Instead of searching by dates or destinations, users browse curated deals and book directly with the airline, a simpler way for flexible travelers who care more about price than plans.
The Problem
Traditional platforms like Google Flights and Skyscanner assume users know exactly when and where they want to go. But many travelers just want to see the best deals available.
For these users, the search-heavy model adds friction. Zomunk’s challenge was to remove the search box and replace it with discovery.
The User
Who was this a problem for? and what where we trying to
Ananya
Loves to travel, works from anywhere, Flexible with dates and destinations, spontaneous planner
🧠 Mental Model
“Show me the best deals, and I’ll decide where and when I want to go.”
😣 Pain Points
• Overwhelmed by calendars, filters & endless search results
• Unsure if platforms surface the real cheapest fares
• Deal-hunting feels like work, not discovery
🎯 Design Implication
Zomunk should work like a curated feed — quick, trustworthy & inspiring — not another search-heavy tool.
Research
To shape the product, I combined a few approaches:
Heuristic evaluation of existing flight platforms showed how search-first flows bury flexible users under too many steps.
User walkthroughs with travelers like Ananya confirmed that they wanted clarity — “just show me the cheapest deals I can book today.”
Competitor scans: while platforms like Scott’s Cheap Flights validated the appetite for curated deals, they lacked a clean, productized user experience.
Result: Users wanted a simple journey: Discover → Select → Book.
User Flow
I stripped the product down to three steps:
Discover curated deals → Select a destination → Book directly with the airline
This gave users a clean, guided journey instead of forcing them through complex search tools.
Validation
Early traction confirmed the hypothesis:
Travelers responded positively to the clarity — they instantly understood Zomunk’s difference.
Flexible users shared that the curated feed saved them hours of search.
Organic traffic started growing around keywords tied to “cheap flight deals” rather than “date-specific booking.”
New Design
The redesign made deal discovery simple and scannable:
Deal cards surfaced the essentials — route, price, savings — at a glance.
Comparison elements highlighted the value of each deal without overwhelming users.
Direct booking links reassured users by sending them straight to the airline’s site.
Outcome:
Users understood the product’s value in seconds.
Flexible travelers could reach a bookable deal faster than with traditional search tools.
Zomunk carved out a clear niche: not a flight search engine, but a discovery-first deal platform.
Users Acquired
500K+
MAU
18.5K
Daily Users
1000+
Paid Users
1.8K+
Reflection
Zomunk reinforced the importance of designing for a user’s mental model, not just the industry standard. By replacing search with discovery, I made deal-hunting effortless for flexible travelers who simply wanted the cheapest way to fly.